Unique Social Media Marketing Ideas to Engage Your Targeted Audience

Having worked in the IT industry for over 20 years, I've learned one important lesson: maintaining an audience's interest in social media is quite challenging. If you're not getting enough likes, shares, or comments you expected on your posts, it’s time to rethink your strategies. A new approach to social media content can significantly impact audience engagement with your business. I switched my career to blogging and digital marketing, which deepened my understanding of these dynamics. If you’re looking for quick yet powerful ways to boost engagement, I have some ideas to share. In this blog, I’ll discuss original social media marketing strategies to help you attract readers' attention and inspire them to engage with your content.

Optimize Your Social Media Profile

You must maintain a well-optimized social media profile for your business, clearly articulating its vision and mission. Include your contact information, website link, physical location address, etc. within your bio. Make sure profile details are consistent across all social media platforms. Ensure that your profile picture and cover photo accurately represent your brand identity.

Post Regularly on Your Social Media Profiles

Posting regularly on social media profiles brings user engagement and trust among your customers. Prepare a content calendar to predetermine the number of posts. This will also help to maintain a balance between a mix of content types, such as promotional posts, educational articles, and entertaining visuals. You can schedule posts on social media to avoid forgetting to post. After you finish the content successfully, must interact with users by replying to comments and answering their queries.

Go With Relevant Trends to Connect with Your Audience

Staying updated with the latest industry trends and popular hashtags to engage with trends that align with your brand helps to increase customer engagement and conversion rate. For example, if a specific meme format or social media challenge gains popularity, consider how you can adapt it to your brand message in a fun, engaging way. If you’re a fitness brand, participating in a fitness-related challenge or creating branded fitness challenges could be effective. Try different kinds of formats, such as stories, memes, and short videos, to keep your content interesting and visually appealing. By strategically utilising the latest trends, you not only connect more authentically with your audience but also showcase a dynamic, approachable side of your brand that keeps followers interested and engaged.

Generate and Publish More Video Content

To be honest, it can be difficult to come up with ideas for interesting social media material, but you don't have to start from scratch. By utilizing dependable content mediums like video, you may express your creativity. Creating video content is a great method to express your creativity and give your audience useful information. When using video, there are several ways to keep your viewers interested. They introduced daylight savings time with a short, entertaining film and captioned it with the statement that coffee never changes because it is a year-round beverage. You can be creative if you include video creation in your social media content plan. Videos that you can make include:

• Practical hints and techniques
• Conversations with clients or staff
• The best features of your offerings
• The best parts of the special sales
• Information about the industry
• How to carry out a task
• Videos that explain things

Plus, you may broadcast live right from your social media profile! Using live videos, you can interact with your audience and provide them with an exclusive behind-the-scenes glimpse of your business or event.

Share Content Created by Users

User-generated content is information about your brand that is generated by your audience and republished on your website. User-generated content allows you to showcase how other people have interacted with your brand. Businesses can benefit from these encounters because 92% of consumers believe in brand recommendations. Thus, user-generated material acts as a referral that can increase your revenue. Developing a hashtag and encouraging users to post with it is the most effective approach to obtaining user-generated material. To encourage user submissions, you may either make a hashtag related to your business as a whole or utilize hashtags that are campaign-specific. In order to view other people's posts, you may also ask them to tag you in their images. Target is a great place to employ user-generated material. User-generated images of target products in use are abundant on the company's Instagram page. They're using a clever tactic to look at their merchandise.

Hold Giveaways or Competitions

Organizing competitions or giveaways is the next item on our list of social media post ideas. If your goal is to increase engagement, offering opportunities to win prizes and receive free stuff is a terrific content idea because people love to do that. Your business will choose what you offer away in your contest. If you're a product seller, you may consider offering trial or free sizes of your products. You might offer a free service or a free trial for companies that provide services. If you decide to host a giveaway or contest, proceed with caution. You run the danger of drawing in customers who are just looking to obtain something for free and may never make a purchase from you if you do giveaways and contests frequently. They could not have a long-term interest in your business or make any purchases in the future. Try utilizing a hashtag as an entry or mandating that participants upload a picture of your product along with the contest hashtag to assist address this problem. In addition to helping you market your company, it can draw brand enthusiasts to your competitions.

Conduct Surveys and Polls

Conducting polls and surveys helps you understand customer suggestions, feedback and needs. Businesses can make well-informed decisions and develop strategies that will help to give results that customers want what they are interested in purchasing or what services they want. This can be done by different methods such as filling out forms, social media polls, email questionnaires etc. Polls on social media platforms like Instagram, Twitter, and Facebook are especially effective due to their real-time interaction, ease of use, and accessibility, which can boost engagement rates and provide quick feedback. Furthermore, responses from surveys and polls provide quantitative and qualitative data that can be analyzed to improve products, enhance customer service, or even guide future campaigns.

Share Content Created by Other Top Industry leaders

This is one important thing, when you're coming up with ideas for social media marketing, you might believe that everything you create needs to be unique and directly related to your company. You can share material from other industry leaders instead of having to produce all of the stuff yourself. You can re-pin, retweet, or share other people's industry-related information. By sharing this content, you tell your audience that you are aware of current events and have a pulse on your industry. For example, recently, PlayStation tweeted about a new skin that was available in Fortnite. This content is relevant to their audience because Fortnite is played by a lot of PlayStation owners.

Go Live

Going live is a great way to interact with your customers in real time and it's a great way of creating a sense of authenticity. Conducting live sessions on Facebook, Instagram YouTube etc allows viewers to interact with the brand by asking questions, leaving comments, and reacting. Viewers can feel more engaged and connected with this great opportunity for product launches, Q&A sessions, behind-the-scenes glimpses, and product demos. Going live can also increase visibility because many platforms prioritise live content, making it simpler for marketers to connect with more people. Brands should prepare important topics to discuss, advertise live events in advance, and engage viewers in conversation to make the session interesting to maximise impact.

Team Up With Influencers

Influencer marketing is an idea that most businesses have recently chosen to prompt their brands. Recommendations from popular personalities for brands lead to the highest sales rates. Influencers may create interesting content, like reviews, guides, or social media postings, that highlights the special features of your business and increases awareness and conversions. In addition to increasing brand awareness, this collaboration builds a trustworthy and sympathetic relationship with potential clients.

Read to know: Top social media influencers in Kerala

Conclusion

By maintaining an active presence across social media platforms, your business can reach a wider audience, build brand trust, and encourage stronger customer relationships. SpiderWorks is a leading digital marketing company in Kerala that can help you with interesting social media strategies. Our social media executives at SpiderWorks can help you build your social media profile and increase sales. We will design a special campaign just for your company and assist you in putting original ideas for social media content into action.  We are headquartered in Kochi to serve our global clients.
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