“If Google teaches you anything, it’s that small ideas can be big.” - Ben Silbermann
SpiderWorks is almost 20 years old, and I still remember the budding days of our agency, a small team fueled by our passion for digital marketing. Over the decades, our commitment and expertise have helped transform businesses across India by unlocking their full potential to reach their digital goals. Today, I am beyond proud to share a significant milestone in our journey, SpiderWorks has officially achieved the ‘Google Premier Partner’ status!
I am Tony M John, the CEO of SpiderWorks, and this achievement reflects our team’s dedication, expertise, and our client’s trust in us. The Google Premier Partner status signifies that we now belong to the top 3% of companies and agencies in the nation. But how does this help our clients? Throughout this blog, let us look at how this achievement can be beneficial for us as well as our clients.
Google’s Premier Partner status is only awarded to the most proficient and high-performing digital marketing agencies and companies. The key factors that determine the members of the Premier Partner Program, according to Google, are:
Client Growth: The capability of the agency/company to help its clients grow. This parameter is measured by the year-over-year ad spend growth among the existing ad clients.
Client Onboarding: The competence and expertise of the agency/company to acquire new clients. This factor is measured by their yearly ad spend growth and the ad spend of first-time Google Ads users.
Client Retention: The ability of the company/agency to maintain client business. This is measured by the percentage of clients with active Google Ads spend who stay with the agency year after year.
Diverse Experience: The agency/company’s proficiency to invest in a variety of products that are non-search in nature and this is measured by the percentage of ad spend on platforms like YouTube, Display, Video 360, Apps, and Shopping each year.
Annual Ad Spend: The last important factor involves the total investment made in Google Ads or Google Marketing Platform. This is measured by the total ad spend across all managed accounts each year.
Being a Google Premier Partner comes with its own exclusive benefits. Let us look at how SpiderWorks can refine better strategies for our clients with the Premier Partner status.
The Google Partners program offers 3 tiers for participation - Members, Partners, and Premier Partners; each tier comes with its own comprehensive set of benefits. SpiderWorks, as a Google Premium Partner, gets access to a wide range of benefits that include extensive insights, special training sessions, industry research opportunities, invitations to special events, and more .All these are catered to elevate our expertise and deliver better results for all our clients. Here’s how our clients can benefit from working with SpiderWorks:
Early Access to New Features: As a premier partner, SpiderWorks receives early access to Google’s features before a wider release. This allows our clients to stay ahead with the latest exclusive innovations.
Advanced Insights and Support: SpiderWorks receives priority & around-the-clock support from Google, allowing us to provide our clients with live insights directly from the Google team, allowing us to curate the best strategies.
Executive Experiences: With invite-only access to industry events, SpiderWorks gets access to the latest industry news and trends from Google leaders and other experts. This gives our clients a competitive edge.
Promotional Offers: Premier Partners get access to exclusive Google Ads credits, allowing SpiderWorks to give our clients an extra boost when it comes to their advertising campaigns.
Better Recognition: Working with a Google Premier Partner like SpiderWorks can add more credibility to your business venture. Our distinctive Premier Partner badge acts as the symbol of recognition for our expertise in the industry.
In a highly competitive digital world, working with the right partners can guarantee you success in your business industry. SpiderWorks has come a long way since its conception in 2005. Achieving Premier Partner status is a testament to our commitment to our clients. Partnering with SpiderWorks means working with a team that is recognized at the highest level for our excellence in work. Contact us today to partner and work with a Google Premier Partner today!