Ultimate Guide to Corporate Video Production

Corporate video production involves the process of creating videos that communicate a company's brand, products, services, and messages to its target audience. As someone who has been in the digital marketing industry for several years and one of the first bloggers in India, I can clearly say that corporate videos play a great role in marketing. But as of today, I have been witnessing Corporate videos being used throughout the business journey. Corporate videos are today used for multiple purposes that extend from internal to external corporate communications. They are even used for pitching to customers and product demonstrations.

What is Corporate Video Production?

Corporate video production is a process that involves creating a video for branding or other business purposes. These videos can include company overviews, training materials, product demos, service briefings, vision and mission,  and internal communications.
From my experience, corporate videos are impressive than than marketing materials in text form. Whether is for a website or social media marketing, I have found that it is a very strategic and powerful measure to help you achieve a higher conversion rate.

Why Do You Need Corporate Videos?

A corporate video comes with several benefits. It is a great way to establish yourself as a trusted partner for your target audience. It helps improve your visibility on the search engines. Apart,  there are several ways it benefits you.

• It lets you strengthen your brand identity - A corporate video helps you create a perfect brand identity. Powerful branding is the key to your marketing efforts.
• It helps you achieve better client awareness - Corporate videos also ensure better client engagement. More than 50% of the customers who view a corporate video are more likely to make a purchase.
• It ensures better communication - Videos provide you with a combination of stunning visuals and narrative audio. With a well-made corporate video, you can ensure that you will achieve better communication with your clients.

Corporate videos should be an excellent option for showcasing your engagement and helping you connect with potential and existing clients.

Importance of Video Content in Corporate Communication

Corporate videos become essential for a variety of reasons. They can be created keeping both internal and external audiences in mind. I analyzed our clients who focus on corporate video production and found them to be beneficial in several ways.

Branding and Marketing

The videos can help showcase the products and ethics of the business you are in. They also provide access to several business areas, such as services, values, and culture. This can help attract customers and clients.

Internal Communication

Corporate videos are also used to communicate important messages to employees. Our company uses these types of videos for company updates, training materials, and motivational content.

Product Demonstrations

Corporate videos also effectively demonstrate how a product or service works. These videos can also be useful in explaining complex products and services that require a detailed explanation.

It Can Help Show the Company Culture

A corporate video can also be a good option for showing your company culture. These videos can provide access to your company’s culture, values, and behind-the-scenes operations. The statistics from the survey by WyzOwl should prove the efficiency of the corporate videos and why they are important:

• 91% of businesses use video as a marketing tool
• 88% of video marketers see video as an important part of their overall strategy
• 96% of people watch explainer videos to learn more about a product or service.
• 92% of marketers think videos are essential for their marketing strategy.

Different Kinds of Corporate Videos

Depending on your exact needs, you can create different types of corporate videos. The major types of corporate videos include explainer videos, brand intros and product showcases.

Explainer Videos

Explainer videos typically involve creating videos that explain the working of your products and services. These videos are generally created to explain the workings of software or a product. These videos are generally designed to be concise and focused. The videos use lucid language to help understand a product and service clearly.

Product Demonstrations

As is evident, a product demo video introduces a product or service. These belong to the same style as the explainer videos but do not have an elaborate description and details. They can also serve the same purpose as explainer videos. It explains what the product can do and how it can help you. These videos also come with a strong call to action.

Brand Intro Videos

The brand videos help understand the brand identity and culture. These videos offer you an insight into brand visibility, engage audiences, and effectively achieve business objectives. Apart from these specific videos, there are several other types of corporate videos such as Event videos, Testimonial Videos, Corporate case study videos and employee onboarding videos.

Steps Involved in Corporate Video Production

There are multiple steps involved in corporate video production:

 Pre-Production Stage

The pre-production stage involves steps such as concept development, script writing, storyboarding, casting, location scouting, and scheduling.

• Set objectives and goals for your project: Decide the purpose of your video. Check the exact reason for your video. Check the primary message, purpose, and target audience of the corporate video.
• Prepare and craft a compelling narrative: Once you have your goals, create a story and script surrounding it. You can hire a video production company to prepare the script, storyboarding, and narrative for your video.
• Budgeting: While you plan the budget for your proposed corporate video, focus on the parameters such as production time, unexpected expenses, customer engagement, potential benefits, and the overall goals of your corporate video.
• Create the right team: Create a creative team and assign the roles and responsibilities for each member of the team. This will help to achieve a better result.

Production Essentials

Before you can begin the shooting of your video, you need to arrange the right production essentials and equipment. It is crucial to opt for the best options, such as cameras, lighting, and audio, to create a professional look and feel. The next step involves finding suitable locations for shooting your video. You can decide to go with an outdoor shoot or a backdrop in a film studio.

The backdrop of the video should best complement the message that you wish to share with your video. Another aspect that assumes an important role is using the right moves or filming techniques. These techniques will include shot composition, lighting setups, and camera movements to create visually dynamic footage.

The next step involves guiding the actors and performers to capably showcase your goals and objectives of creating the video. The actors and performers should be able to deliver their views more confidently and naturally. The robust set management can be another aspect to help keep running smoothly.

Post-Production Magic

No matter how powerful your actors, direction, or tasks may be, it is essential to equally focus on the post-production stage. It is at this stage that the editors tidy the video. The editing stage ensures that the raw footage is converted into a tidy story. It is said that the editor can make or break a video.

Another essential element is the sound design. Adding up the right music and sound effects will help you create a richer experience for your video. The right type of music can help you enhance your audience's impact.

Visual effects, or VFX, are another essential for adding the extra wow factor to the video. Use the proper VFX effects judiciously to help avoid overwhelming the video. The special effects should enhance your story, but they should not overwhelm the viewers.

Another aspect that assumes an important role is using the right moves or filming techniques. These techniques will include shot composition, lighting setups, and camera movements to create visually dynamic footage.

The next step involves guiding the actors and performers to capably showcase your goals and objectives of creating the video. The actors and performers should be able to deliver their views more confidently and naturally. The robust set management can be another aspect to help keep running smoothly.

Distribution Strategy

Creating a corporate video is about achieving the task halfway. The essence of reaching your target audience requires you to focus on the right distribution strategy. You should choose the right platform that attracts more of your target audience. Focusing on social media, your official website, and other industry-specific communities would be the right choice for distributing your video.

Apart, it is also essential to optimize your video to the platform that you wish to distribute your video on. The use of the right keywords and the correct length of the video also assumes equal importance.

Once the video has been onboarded on the relevant platforms, it is essential to check its performance. Tracking the success of the video through analytics can help you measure its reach. These analytical ideas can help you make any necessary changes to your videos. The analytical tools can also help you plan your next set of corporate videos.

Tackling the Legal Considerations

Before publishing the video on any distribution platform, it is essential to understand the copyright and licensing regime. You might have used images, clips, and music in your video. Make sure that you have a relevant license for these elements.

Music licensing can be extremely tricky. To be on the safer side, I suggest seeking the assistance of a professional in copyright and licensing. This will help you avoid any legal issues after you have published the video. You would also wish to safeguard your copyrights. This can include adding watermarks to your video and availing copyright protection for your footage.

DIY vs Professional Corporate Video Production Agency

When deciding whether you should choose a professional corporate video production agency or do it yourself, there are several factors that you should consider. Some of the key factors include the quality and authenticity of the video, the budget you have put aside for the purpose, the creativity of the team, and the timeline you prefer.
You can indulge in DIY video production, but your videos need to come with a better finish, a good camera and professional expertise.
A bad-quality video can reflect very badly on your brand image. The professional video production agency can help you with excellent efficiency with the use of good quality videos, and storytelling.
In any case, based on the budget and quality you look forward to, you can choose either to use your in-house team or opt for a professional service.

What is the Cost of Producing a Corporate Video?

The cost of corporate video production depends on several factors. It will differ from one agency to another. The cost may typically range between $500 to $1000 per minute. If you are creating video ads or commercials, the price may considerably increase to around $1000 to $$8000 per minute. The high-quality videos can range above $10000 per minute. If you are opting for the freelancer service providers, the pricing may be between $25 to $100 per hour.

Plan a Corporate Video for Your Brand

Corporate video production is a highly powerful tool for achieving a host of business goals. In my span of working in the digital marketing arena, I have found that creating videos is not just creating technically correct pieces. The tips and steps that I have outlined above result from my experience understanding videos and creating high-quality videos that engage your audience and drive results. Use the right approach and the right creativity to craft a wonderful video that can help capture the audience's attention.