Google Ads Specialist

Number of Vacancies - 1

Job location - Kochi, Kerala

Experience - 1 - 5 Years

SpiderWorks Technologies, the leading digital marketing and web development company in Kochi, Kerala, is hiring Google Ads specialists with a minimum of 1 - 2 years of experience. Interested candidates can email their resumes to [email protected]

As a  Google Ads Specialist, you will be responsible for planning, executing, and optimizing paid marketing campaigns across various digital platforms. The role requires analytical skills, creativity, and a strong understanding of data-driven marketing to maximise ROI and drive business growth.

* Campaign Management: Plan, execute, and optimise paid marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other platforms.
* Performance Analysis: Monitor campaign performance, analyze key metrics, and generate reports to measure ROI.
* Conversion Optimisation: Improve ad performance by optimizing landing pages, A/B testing, and refining audience targeting.
* Budget Management: Allocate and manage ad budgets efficiently to maximize returns.
* Keyword & Audience Research: Conduct in-depth research to identify high-performing keywords and target audiences.
* Ad Copy & Creative Strategy: Work closely with designers and content teams to develop high-converting ad creatives and copies.
* SEO & Retargeting: Implement retargeting strategies to re-engage potential customers and improve conversion rates.
* Market Trends & Competitor Analysis: Stay updated on industry trends and analyze competitors to refine marketing strategies.
* Marketing Automation: Leverage automation tools to streamline campaign execution and reporting.

Required Skillsets:

*Expertise in running and optimising campaigns on Google, Facebook, and Instagram ads.

*Ability to track, measure, and analyze campaign performance to improve ROI.

*Experience in testing ad variations, landing pages, and audience targeting for better results.

*Efficient allocation of ad budgets and application of smart bidding strategies.

*Understanding of keyword optimization, search engine marketing, and retargeting strategies.

*Ability to craft compelling ad copies, engaging creatives, and high-converting landing pages.

Benefits:

*Paid sick time
*Job Types: Full-time, Regular / Permanent
*Schedule: Day shift