The Role of AI in Boosting Productivity for Digital Marketing Teams

Over the last few decades, digital marketing has evolved a lot and so have the demands and requirements of consumers. Given such a fast-changing market, one must be able to embrace new technologies to take over the competition. This is where AI (Artificial Intelligence) tools shine through. Digital marketers can use them to create personalized content at scale without overwhelming themselves with a queue of tasks. They can also use AI to dig up interesting patterns in data and make informed decisions and strategies for their businesses. Today’s post will talk about the role of AI in boosting productivity for digital marketing teams. Which tools to use and how to use them, everything will be covered in detail. So, sit back, relax, and enjoy!

Ways AI Helps in Boosting Productivity for Digital Marketers

Although there are many ways in which AI helps digital marketing teams complete more tasks in less time, we have mentioned some of them below.

Automatic Content Creation and Curation

Imagine you are writing blogs and articles for your website every day. Day one at your job would feel chill and ideas would be flowing nicely. Day two, okay not so bad. How about day 50? Or day 100? Feeling fatigued already? While humans have limitations to their creativity and the speed at which they publish content, AI is limitless. The reason behind this is their extremely accurate algorithms and the wide variety of datasets on which they’re trained.

Hence, AI tools must be utilized to automate a lot of content creation and curation parts of your digital marketing campaigns.
For instance, you can implement the sentence rephraser of Editpad to convey key points in a copy more clearly and ensure that the tone of your content aligns perfectly with the preferred brand voice. Similarly, WriteSonic is another tool that can be utilized by digital marketing teams to quickly come up with captivating product descriptions for a client’s E-commerce store. Taking such steps can not only boost productivity for marketers but can also lead to more sales and conversions for the business. Making compelling copies at scale is now much easier with AI!

Also Read: AI vs Human Content: Which is better for Blogging?

Quick Marketing Operations

At every step of your marketing operations, there can be AI to help. For instance, if you want to send follow-up emails, then an AI email assistant can automatically create a rough draft for you according to your input parameters. You can use this content to get done with emails quickly. Similarly, AI tools like Adzooma can suggest changes to your ad campaign to increase its performance. Do you see where we are going with this? By taking up repetitive tasks as its responsibility, AI enables you to focus on strategy and decision-making for the business; things that truly matter. Tools like the image-to-text converter are another example. These help automate digitization tasks - activities that take away needless time away from digital marketing teams. Like, creating editable, updatable, and storable copies of a market research report, printed documents, etc. When you use automated tools in the right manner (without over-relying on them), you unlock the golden ratio of productivity and creativity.

Providing Personalized Customer Experience

A personalized experience for each customer is what each digital marketer is looking for. However, when there are a lot of people to analyze at once, how will you manage the experience for each one of them? This is where AI comes into the picture. Smart applications like chatbots and AI virtual assistants learn customers’ preferences for products/services by reading through their responses. The chatbots also make customer/chat support a lot easier for marketing teams. Hence, not only does AI solve the problem of creating personalized experiences, but also helps businesses boost revenues and customer satisfaction ratings. With Web 3.0 currently active, and users’ requirements shifting, it is now a requirement for marketing teams to employ AI in various sectors of their campaigns. Consequently boosting their aptitude to cater to a wider audience.

Enabling Advanced-Data Analysis

As the number of online users grows, their data amasses amounts that are not humanely possible to process. This is where Artificial Intelligence shines through in analyzing large sets of data and coming up with meaningful insights. For instance, Tableau AI uncovers patterns within your audience data to predict future customer interactions with a product or service. Such knowledge can completely revamp the strategies for handling an industry, allowing digital marketers to take over the competitors in no time. Artificial Intelligence-powered tools like Google Analytics 4 can also present valuable visual graphical inferences from data. Such elements can enforce changes in an organization, allowing them to overcome their weak spots and capitalize on their strengths. Hence, labour work for digital marketing teams is reduced, boosting their productivity in many aspects.

Examples of Brands Using AI to Increase Productivity

Below, we have covered some examples of how multinational brands and household names are currently utilizing AI to boost their productivity.

• Starbucks Using Predictive Analytics: AI-driven predictive analytics plays a major role in Starbucks in providing promotional offers to customers based on their preferences. They do this by analyzing purchase history, location data, etc.
• Content Personalization at Nissan: Nissan partnered with IBM Watson for an AI-led content personalization campaign that analyzed people’s social media behaviour to serve up branded messages to their potential customers. The result? They experienced a big spike in CTRs (click-through rates) and lead conversions.
• Adidas and Automated Customer Support: In the holiday shopping season, Adidas made use of AI chatbots to answer frequently asked questions and help customers. The efficiency boost means they could handle a greater volume of queries and it improved customer satisfaction.
  

Final Thoughts

AI plays a crucial role in enhancing productivity for digital marketing teams by automating content creation, streamlining marketing operations, providing personalized customer experiences, and enabling advanced data analysis. Utilizing AI technologies (like the ones mentioned in this article) can boost the working efficiency of marketing teams, enabling them to bring effectiveness to their ad campaigns. That’s all from our side! We hope you enjoyed reading our content!