The GST system in India came into existence on July 1, 2017. Most of the services fall under the GST system. Online services like digital marketing, search engine optimisation, social media management, web hosting services, web designing services – they all are under GST and companies providing such digital services are required to use GST invoices for those services. As per the current system, all digital marketing and hosting related services are required to include 18% GST in their invoices. Service providers are required to collect 18% GST along with the actual billing amount for their digital services and pay this amount to the government when they file the GST in the next calendar month.
Being in digital marketing business since 2005, SpiderWorks Technologies offers digital marketing services to both agencies as well as end users. GST is applicable for the B2B and B2C clients. Since July 2017, we switched to GST invoices for our digital marketing services.
Below is a sample invoice format we use for billing our clients. We have included a couple of services in the sample invoice. Based on the services you offer, you may edit and change the items in the attached document.
Download sample GST invoice for Digital Marketing, Web Hosting, and Web Design services. [Link]
HSN Code must be included when you send a GST invoice to a client. The government has published a list of HSN codes for all the services that fall under GST system. However, there is no specific SAC Code/ HSN Code mentioned for Digital Marketing, Search Engine Optimisation or Social Media Services. In such cases, we are expected to use the most relevant code from the available SAC/HSN codes.
Here is a list of relevant HSN codes for GST:
SAC Code 998313 – Information technology (IT) consulting and support services
SAC Code 998314 – Information technology (IT) design and development services
SAC Code 998315 – Hosting and information technology (IT) infrastructure provisioning services
SAC Code 998316 – IT infrastructure and network management services
SAC Code 998319 – Other information technology services
Since there is no specific HSN code for digital marketing services, we are using the code 998313, which represent “Information technology (IT) consulting and support services“. The same HSN code may be used for Social Media Marketing, SEO, and other online consulting services. Most of the freelancers jobs also come under this category. So, if you are providing an online freelancing service, you can use the HSN code “998313” in your GST invoice for freelancing services.
There is a specific category mentioned for website development and web design services. If you are into software development or website designing services, you may use the SAC code mentioned for “Information technology (IT) design and development services“, which is “998314“.
In case of web hosting, there is a specific SAC code, even though it is mentioned as “Hosting and information technology (IT) infrastructure provisioning services“. If you are providing web hosting services for your clients, you can use the HSN Code “998315” in your GST invoices.
There are a lot of other digital services which are not specifically mentioned in the list of SAC/HSN codes published by the government. In such cases, we can use the most relevant HSN codes. Here is a small table of codes that you can use for other digital services:
Logo designing: 998314
Software development: 998314
Social Media Management: 998313
Social Media Advertising: 998313
Online Advertising Services: 998313
Google AdWords services: 998313
SAC Code 998313 – Information technology (IT) consulting and support services
SAC Code 998314 – Information technology (IT) design and development services
SAC Code 998315 – Hosting and information technology (IT) infrastructure provisioning services
SAC Code 998316 – IT infrastructure and network management services
SAC Code 998319 – Other information technology services
Download sample invoice