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03/08/2021

Download Digital Marketing Service Agreement Template

Introduction:

Are you looking for a digital marketing agreement template to sign your contract with a digital marketing agency? SpiderWorks, being a leading digital agency since 2005, has worked with hundreds of clients from across the world and has come up with this agreement template which can be used by any company in the work when they sign a contract with an agency.

If you are looking for a digital marketing service agreement template or contract copy, we believe this template will help in protecting the rights of both the agency and the client. In this template, we have covered all aspects of the common contract terms. This agreement may not have covered various legal aspects but it surely covers all common terms used by most companies. Feel free to have this reviewed by your legal advisor to ensure it is a legally valid document that protects your business interests.

Check out the agreement format below.
_______________________________________________________

About this digital marketing service agreement template

This digital marketing service agreement template was prepared by SpiderWorks, a leading digital marketing agency in India and Dubai, providing its services to clients across the world. If you are looking for a digital marketing service agreement template, you may download this template and use it for your own use after removing this paragraph of text. When you use this template, remember to customize it according to your needs and requirements. If you are looking for professional advice or want to hire a digital marketing agency with over 15 years of industry experience, feel free to contact SpiderWorks.

DIGITAL MARKETING SERVICES AGREEMENT

Between
<AGENCY>
AND
<CLIENT>

PARTIES

Within this agreement dated <DATE>, <AGENCY NAME & ADDRESS> shall be the “Provider” and <CLIENT NAME, ADDRESS> shall be the “Client”.

GOALS

Through this agreement, the Client agrees to hire the services of the Provider to achieve the following goals:
  • Create awareness of the Client’s services among the target audience.
  • Advertise the products and services to the target audience
  • Manage social media presence and actively engage with the customer and potential customers
  • Improve search engine ranking of the website

TARGET AUDIENCE

The target audience of this digital marketing activity are:
  • Residents of UAE
  • Residents of Qatar

CHANNELS & PLATFORMS

The Client authorises the Provider to use the following platforms owned by the Client for marketing purposes during the tenure of this agreement. The Client shall share the access credentials to the Provider and the Provider shall take utmost care in safe handling of the Credentials. At the end of the agreement period and settlement of fees, the Provider shall cease to have any access rights on the below channels.

List of Channels included in the agreement:

  • Website <URL>
  • Facebook Page <Page URL>
  • Twitter Account <URL>
  • LinkedIn Page <URL>
  • Google Email account <Mail id>
  • GSuite account <Account Id>
  • Google My Business <URL>

UNDERTAKINGS OF THE PROVIDER

  • The Provider states to the Client that the Provider has been into Digital Marketing Services for more than 15 years and assures that it will use its prior experience and knowledge to bring the best results to the Client through sincere and dedicated digital marketing activities.
  • A technical expert with a minimum of 3 years working experience on social media platforms will be assigned by the Provider to handle all social media activities for this project.
  • A technical expert with minimum 2 year experience on paid advertising services will be assigned to the project
  • A search engine optimization expert with minimum 2 years experience on SEO will be assigned to optimise the website of the client
  • A platform wise specific campaign and action plan to be prepared and submitted for the client’s approval.
  • Necessary directions and support for the social media promotions from Provider side will be available over the following channels:
    • Phone
    • Whatsapp
    • Other convenient media, mutually agreed by both the parties.
  • Keep all the credentials provided by the client with due care and confidentiality.
  • Handover all credentials and accounts created by the Provider to the Client, for which the Client has made the payments, upon completion of this project and settlement of all payments.
  • Feedbacks, reports, analytics, reviews to be generated and presented whenever needed in addition to scheduled ones.
  • A monthly activity report will be prepared and submitted to the Client within 5 days on the subsequent calendar month.
  • Seek review of the Client for all content and creatives published in websites or social channels.

UNDERTAKINGS OF THE CLIENT

  • Provide the Provider with such information and assistance as the Provider may reasonably request and the Client shall consider reasonably necessary in order to carry out the Project.
  • Grant the Provider the necessary rights and permissions on Social Media Platforms and various other accounts that are needed for the effective performance of the digital marketing activities throughout the Term of the Agreement.
  • Coordinate with other agencies and personnel to facilitate various changes required in the website and other online channels to support digital marketing activities, when such activities are not part of the agreement with the Provider.
  • Provide all necessary documents, content, creatives, images and other resources required for the effective performance of digital marketing activities by the Provider.
  • Review all the creatives prepared by the Provider in a timely manner and give approvals or suggestions to change.

CONFIDENTIALITY & NON DISCLOSURE

The provider assures that it will not share or disclose any confidential information it gains access to regarding the Client’s business practices, trade secrets or business plans to any external parties. Such information shall be shared only to the Provider’s staff who are in absolute need to know this information as part of the digital marketing activities. The Provider shall be legally responsible for safeguarding the Client’s confidential information. The Provider shall have a valid legal non-disclosure agreement with its employees assigned to this project to safeguard and protect the Client’s information they gain access to. This non-disclosure agreement is to remain valid for a period of 5 years from the date of termination of this agreement.

OWNERSHIP AND RESPONSIBILITIES

The Provider will have no rights of ownership on any of the channels (social media channels, websites etc) created for the Client for which Client has made the full payment or such channel creation is part of the fee paid.

The provider may create additional websites at its own expense or using its own fund to support the digital marketing activities for the Client. Such resources may be retained by the Provider after the term of this contract. However, after the contract is over, it must be clearly marked on such channels that they are not associated with the Client.

The Client must review and authorise all content, graphics and creatives prepared by the Provider before or immediately after publishing. The client will be fully responsible for any marketing or general content published by the Provider on behalf of the Client.

Provider owns no responsibility for the products, services, claims, promotions, graphics or creatives used in the websites, social channels, advertising or other marketing activities. The Client shall ensure all such content adheres to the legal compliances and requirements.

DIGITAL MARKETING SERVICES

Through this agreement, the Provider agrees to provide the following services to the Client:

  1. Search Engine Optimisation
  2. Search Engine Advertising
  3. Content Marketing
  4. Blogging
  5. Branding
  6. Social Media Management on the following social media platforms:
    1. Facebook
    2. Instagram
    3. Twitter
    4. LinkedIn
  7. Advertising on the following social media platforms:
    1. Google AdWords
    2. Facebook
    3. Instagram
    4. Twitter
    5. LinkedIn
    6. YouTube
  8. YouTube Video Marketing on Demand
  9. Influencer Marketing

Social Media Management & Advertising

  • Tune and optimise the social media profiles of the Client listed below.
    • Profile 1
    • Profile 2
    • Profile 3
  • Develop creative content and graphics and share on social media channels (average 1 post per week)
  • Design creatives and graphics to use for regular posting and advertising on social media channels.
  • Monitor, tune and optimise Ads on various channels to ensure maximum reach and brand visibility.
  • Come up with creative messages and posters for major festivals and important days
  • A maximum of 10 creatives will be designed per month for all activities together including posters and advertisements.
  • Respond to user comments and queries on the social media platforms included in this agreement.

YouTube Marketing & Video Advertising:

  • Develop short videos with a duration of 10 to 20 seconds. 2 short videos per month are included.
  • Develop inspirational videos and meaningful messages on a need basis at an additional cost.
  • Upload and Advertise the videos on YouTube to promote services and create brand awareness among the target audience.
  • Upload, optimise and manage videos provided by the client

Search Engine Optimisation

  • The following keywords will be the focus of the SEO activities for the website <URL>
    1. keyword 1
    2. keyword 2
    3. keyword 3...N
  • The Provider assures the following milestones through SEO activities

Phases

Period

Goal

Phase 1

1 month

Setup the platforms and website ready for aggressive SEO. Measure the initial traffic and keyword ranking for future benchmarking

Phase 2

3 months after Phase 1

  • Atleast 20% increase in organic traffic through brand keywords
  • Atleast 20% increase in organic traffic through keyword search
  • Overall 20% increase in organic traffic
  • Atleast 25% of the primary keywords must be on the first page of Google

Phase 3

4 months after Phase 2

  • Atleast 40% increase in organic traffic through brand keywords
  • Atleast 40% increase in organic traffic through keyword search
  • Overall 40% increase in organic traffic
  • Atleast 50% of the primary keywords must be on the first page of Google

Phase 4

4 months after Phase 3

  • Atleast 50% increase in organic traffic through brand keywords
  • Atleast 50% increase in organic traffic through keyword search
  • Overall 50% increase in organic traffic
  • Atleast 50% of the primary keywords must be on the first page of Google
  • Atleast 50% of the primary keywords must be on the top 5 positions of Google
  • Atleast 50% of the secondary keywords must be on the first page of Google

  • The provider assures that it will develop and publish a minimum of 2 blog posts month on the website of the Client
  • The provider assures that it will publish a minimum of 2 guest posts per month on third party guest posting website platforms like techulator.com.
  • The Provider assures that it will create a minimum number of backlinks per month to the Client’s website through the following channels:
    1. Guest posting - 2
    2. Forum/blog commenting - 3
    3. Quora participation - 3
    4. Classifieds/directory submission - 5

REPORTING:

  • The Provider shall send a detailed report of the Advertising campaign Performance to the Client on a weekly basis
  • The Provider shall send a comprehensive activity report to the Client at the end of every month via email or phone or any other suitable channels
  • The Provider shall send weekly reports regarding all major activities done by the Provider for the Client

CHARGES AND FEES

The Client agrees to pay the Provider the Charges as per the mutual agreement, which is stated below. The same may be amended from time to time which will be stated in the discussion with both parties.

Where any part of the Charges is stated to be due on a monthly basis, they shall be invoiced monthly in advance by the Provider. The Client agrees to pay all such invoices within 5 business days from the date of sending the invoice.

For the initial month, the billing can be prorated based on the number of days in the first calendar month, if the work is initiated in the middle of a calendar month. From the second month onwards, the invoice shall include the full monthly fees.

FEES:

Initial Setup Fee:

(One-time fee)

Waived off

Comprehensive Digital Marketing

INR 55,000/- Per Month

This covers the total services charges for social media marketing, search engine optimisation, paid advertising and all other services mentioned in this document. This covers the service fee only and not any third-party fees like paid advertising with Facebook/Google

Animation Videos:

Up to 2 short animated videos are included free of cost per month. Additional videos will be chargeable at INR 450 per second.

Graphics/creatives

Up to 10 creatives per month are included. Additional creatives will be chargeable at INR 1,000/- per creative.

SEO Services

SEO services are included in the cost.

Advertising on Facebook

(Actual Cost)

The client can choose the amount to be allocated for advertising on Facebook. Such fees shall be paid in advance to the Provider or paid directly to Facebook in coordination with the Provider.

Advertising on Google

(Actual Cost)

The client can choose the amount to be allocated for advertising on Facebook. Such fees shall be paid in advance to the Provider or paid directly to Google in coordination with the Provider.

  • Additional 18% GST/VAT will be applicable for all payments made to the Provider by the Client.

PAYMENT TERMS

Payments shall be made on a monthly basis at the beginning of the calendar month. The Provider shall submit an invoice to the client on or before the beginning of each calendar month and the Provider shall make the full payment as per the invoice within 5 days upon the receipt of the invoice. Provider reserves the rights to pause or stop all the activities for the client if the payments are delayed more than 10 days from the date of submitting the invoice. The provider has the rights to withhold any digital assets of the Client until all the pending invoices are paid in full.

All payments to be made to the following bank account and not through any other channels unless a separate written authorisation has been agreed between both the parties.

Bank Details for Payment Transfer:

Bank account details>

CONTACTS

The following personnel will be the contact points representing the Provider:

Name

Role

Email

Phone

<Name>

<Role>

<Email>

<Phone>

The following personnel will be the contact points representing the Client:

Name

Role

Email

Phone

<Name>

<Role>

<Email>

<Phone>

DURATION OF CONTRACT

The initial contract for digital marketing is for a period of 1 year from the date of this agreement and shall be renewed for a mutually agreed period after the initial period.

TERMINATION

The Client may terminate this Agreement in the event that the Provider breaches a material term or any condition of this Agreement and such breach continues for a period of thirty (30) calendar days after the Client provides the Provider with a written notice thereof, setting forth the nature of the alleged breach.

The Provider may terminate this agreement by giving 30 days notice in writing to the Client along with an explanation on the reason for termination.

If the Client decides to terminate the agreement without any major violation of the agreement by the Provider, the Client may give 1 month notice in addition to 1 month service charges as compensation for the loss to the Provider due to the early termination of the agreement. If the Client is unable to give 1 month notice for termination due to any reason, Client may terminate this agreement by giving 2 months service charges as early termination compensation.

IN WITNESS WHEREOF the parties hereto have caused their duly authorized representatives to set their hands the day and year first above written.

SIGNED

for and on behalf of _______________

Client                          Name:

                                     Title:

SIGNED

for and on behalf of _______________

Provider                     Name:

                                    Title:

_________________________________________________________

Download Agreement Template

Hope you went through the sample digital marketing agreement format given above. Please note that you may need to make edits and tuning to match this according to the services you are looking for. Whether you are a digital agency or a client trying to have an agreement with a digital agency, feel free to use the digital marketing service agreement format given above. If you are looking for an editable Word document or PDF document, you can download the agreement template.

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