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20/11/2021

Best SEO Practices for E-commerce Websites

Search Engine Optimization (SEO) is the term that defines the searchability of your website. A web portal would witness increased traffic if it is optimized adequately. A properly optimized website would appear on the first page of SERP. In the case of an e-commerce website, the data has to be fed to Google concerning the products available on the site. 

With the exact info available to Google, it can share the same with the users. By displaying the price range, discounts, and availability of items, the search engine is boosting the possibilities of conversions.

Even though search engines like Google and Bing can identify the contents of a normal website, they are not very effective in the case of e-commerce websites. Many factors affect the accuracy of the search efficacy.

Why can’t Google get the product information on its own?

It is a common doubt among the eCommerce website owners and the common public; if Google crawlers can determine the content in a normal website, why can’t the search engine giant do the same in the case of e-commerce solutions?

Google is constantly improving its algorithm to make sure the best user experience. It tries to avoid the possibility of misinformation and erroneous data. This determined attitude is the reason for updating all the requisite data by the e-commerce website itself. Rather than Google crawlers picking up the statistics and indexing those.

The data that are not indexed by Google by own include discounts offered by the e-commerce website, the percentage of a price drop, shipping charges, additional taxes (if any), and other related products available on the website. You can update the data through data markup, product feed of Google Merchant Center.

SEO Tips for E-commerce Websites

SEO Tips for Ecommerce Wesites

Pursuing some of the proven SEO tips can offer better rankings for your e-commerce website. Follow the SEO tips we discuss here for your e-commerce solutions, to provide the best user experience as well as enhance the ranking in SERP.

  • Placement of keywords that accurately define the product

The keywords used must be according to the regions you focus on. If your product is sold sans boundaries, the sizes mentioned, the product name, etc should meet the customer views in those regions. It may need constant updates depending on the fluctuation of prices or discounts during special occasions. Images you use also should reveal the product and should not mismatch with the description you provide.

  • User Interface with Elegant and Engaging Features

Your basic aim is to get the maximum users to the e-commerce website. How can a website enjoy more traffic if it fails to hook the audience? The data you provide must be realistic and clear. It should not happen that the customer feels deceived once he or she reaches the landing page. Otherwise, you are going to have a very high bounce rate. Designing the user interface keeping the customer in mind is what distinguishes a high-performing website from one that is not. Take reference from different e-commerce platforms from a customer’s perspective, for you to have an idea of what works and what doesn’t.

  • Too Many Info, Too Complex Design

The eCommerce website should offer an easy browsing experience. It should not appear as a jigsaw puzzle, where the customer has to guess to reach the right segment. Avoid putting too much info and creating a too complex design in an attempt to deliver the best. It can simply backfire. Instead of wasting too much time searching around, the user will simply close the window. There are so many other e-commerce websites, which offer similar products.

  • Usage of Alt Text in Images

Usage of alt text will help the search engine crawlers to identify the product on the website. Put alt text for all the product images on the website.  Alt text helps visually impaired people to get the info on the products as well.

  • Avoid Using Product Description from the Manufacturers

The eCommerce websites selling products from different brands tend to use the product description provided by the manufacturer. Google might consider it plagiarized and would lower the ranking of the website. The search engines do not promote copying others’ creative ideas. And the algorithm has been designed to scrutinize the contents and penalize those with copied contents. Using the same info from the brand, you can create new content defining the qualities of the product.

  • Customer Reviews and Ratings

Customer reviews and ratings can promote the SERP position of your e-commerce website. You must prompt customers to share their opinion regarding the products. No need to worry about the negative remarks, unless it is too high.

Providing Product Information With Structured Data

You can provide product information to Google, with structured data. It would help Google understand the e-commerce website better. Thereby offering a richer experience to the user.

The provision of structured data would deliver precise info about the products including the exclusive features like discounts, present price, the cost for shipping of the product, additional taxes, etc.  

Product Feeds - Benefits of Google Merchant Center

Uploading data to Google Merchant Center will also help Google to recognize the types of products and other details. The addition of adequate data to Google Merchant Center will help display the products in Google Shopping Tab.

The benefits of Google Merchant Center are:

  • This ensures that Google has all the info about the products in the eCommerce platform.
  • You can get more control over updating the product listing.
  • The Google Merchant Center allows you to share confidential data with Google, without the same being indicated on the website.

Infusing the best SEO practice can enhance the performance of your e-commerce website remarkably. It would generate augmented organic traffic, which would in turn increase conversion rates.

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